SAP Audience Discovery and Targeting
Run real-time segmentations for large customer populations and leverage predictive analytics.3-Day FREE Trial
- Easy-to-use high volume customer segmentation on any data source and in real time
- Target group optimization leveraging data mining/predictive analytics
- Closed loop execution and management of marketing initiatives
- On any data sources -- internal and external, SAP and non-SAP
SAP Audience Discovery and Targeting helps you run real-time segmentations for large customer populations, leverage predictive analytics from SAP HANA, and create target groups and initiatives for closed-loop execution. The application can be delivered as a stand-alone solution or as part of SAP Customer Value Intelligence.
|Supported Languages||Japanese, Spanish, Portuguese, Russian, French, German, Chinese, English|
|Industries||Wholesale Distribution, Retail, Chemicals, Media, Oil & Gas, High Tech, Consumer Products, Insurance, Automotive, Telecommunications, Engineering, Transportation & Logistics, Mining, Mill Products, Banking, Engineering, Construction, & Operations, Cross Industry, Aerospace & Defense, Defense & Security, Healthcare, Higher Education & Research, Industrial Machinery & Components, Life Sciences, Professional Services, Public Sector, Utilities|
|Line of Business||Customer Service, R&D / Engineering, Marketing, Sales, Information Technology, Manufacturing, Finance|
SAP is the enterprise application software market leader, helping companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP helps people and organizations work together efficiently and use business insight to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow substainably in the market.